🧮 Free ROI Calculator

See exactly what
Primer is worth to your business

Move the sliders below. Watch your projected annual return update in real time — based on real data from businesses like yours.

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Tell us about your business
Monthly Revenue $6,000
Approximate monthly billings or revenue
$1,000$20,000
Average Days to Get Paid 35 days
From invoice sent to payment received
7 days90 days
New Leads per Month 15 leads
Calls, form fills, referrals — all new inquiries
1150
Average Job Value $800
Typical invoice or project value
$100$10,000
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Your projected annual value
⚡
Faster Payments
Cash freed from receivables
$0
⭐
Review-Driven Leads
+20% new leads from 4.5★ reputation
$0
🏃
5-Minute Lead Response
Auto-response → 9× higher conversion rate
$0
⏱️
Owner Time Saved
8 hrs/mo × 12 months × $50/hr (admin opportunity cost)
$4,800
Projected annual value $0
Primer annual investment $4,800 / year
Net annual gain $0
— calculating...

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These are conservative estimates. Most Primer clients see results within the first 30 days — faster payments, more reviews, fewer no-shows.

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Projections are estimates based on industry benchmarks: BrightLocal 2024 (review impact on lead volume), Harvard Business Review (5-minute lead response study), and internal client data. Individual results vary. Primer annual investment based on Core tier ($400/mo).